The 7 Quantum Keys To Business Success!The 7 Quantum Keys To Business Success!If you’re not paying attention to each of these areas, you’re leaving buckets of money on the table and making your competition stronger by letting them reap money that rightfully should be in your bank account, and not in theirs.
You get to try this exercise for yourself by downloading our proprietary Business Growth Analysis Sheet.
Now, here’s the exciting part: You don’t have to make big improvements in each of these areas to see massive results. All it takes is small, incremental improvements, and the results will be exponential!
Here’s what I mean.
Let’s suppose you normally attract 100 people per month to your business who are interested in purchasing the products or services you sell. And let’s say that you normally convert 20% of those leads into buying customers.
And for example’s sake, let’s say that on average, each of those 20 customers spend £83 (R1,000.00) with you 3 times a year at a 30% profit margin, and that they refer an average of 1 person to you per year during the 3 years they do business with you.
Your Annual Profit would come to £ 21,425 (R259,200.00) and the lifetime income from those customers would add up to £ 64,276 (R777,600.00).
Now, if you were to implement some very easy-to-do, very inexpensive strategies in your business, and were able to increase each of those areas by just 10%, your Annual Profit would shoot all the way to £ 34,506 (R417,444.00)… That’s an incredible 61% increase!
Business Multipliers (7 Keys) |
Test Case |
10% Increase |
|
A |
Monthly leads | 100 |
110 |
B |
Annual leads (A x 12) | 1,200 |
1320 |
C |
Conversion rate | 20% |
22% |
D |
Number of new customers annually (B x C) | 240 |
290 |
E |
Average number of purchases per year per customer | 3 |
3.3 |
F |
Average amount of each sale | R 1,000 £ 83 |
R 1,100 £ 91 |
G |
Annual Turnover (D x E x F) | R 720,000 £ 59,514 |
R 1,054,152 £ 87,135 |
H |
Profit Margin | 30% |
33% |
I |
Annual Profit (G x H) | R 216,000 £ 17,854 |
R 347,870 £ 28,755 |
J |
Annual number of referrals from customers | 240 |
264 |
K |
Referral conversion rate | 20% |
22% |
L |
Number of customers from referrals (J x K) | 48 |
58 |
M |
Annual Turnover from referrals (E x F x L) | R 144,000 £ 11,903 |
R 210,830 £ 17,427 |
N |
Annual profits from referrals (M x H) | R 43,200 £ 3,571 |
R 69,574 £ 5,751 |
O |
Total Annual Turnover (G + M) | R 864,000 £ |
R 1,264,982 £ |
P |
Total Annual Profit (O x H) |
R 259,200
|
R 417,444
|
R |
Average buying lifetime (Years) | 3 |
3.3 |
S |
Lifetime value of customers (without referrals) (I x R) |
R 648,000 £ 53,563 |
R 1,147,972 £ 94,890 |
T |
Total Lifetime Value (with referrals) (P x R) | R 777,600 £ 64,276 |
R 1,377,566 £ 113,868 |
Again, it’s not necessary to have massive increases in any one area. And it’s not likely that you’ll increase each area by the same percentage. Some areas you’ll be able to increase more and others may be less.
Now just take a look at the following table and see what happens to your Annual Profit if you increased each area by just 20%.
Business Multipliers (7 Keys) |
Test Case |
20% Increase |
|
A |
Monthly leads | 100 |
120 |
B |
Annual leads (A x 12) | 1,200 |
1440 |
C |
Conversion rate | 20% |
24% |
D |
Number of new customers annually (B x C) | 240 |
346 |
E |
Average number of purchases per year per customer | 3 |
3.6 |
F |
Average amount of each sale | R 1,000 £ 83 |
R 1,200 £ 99 |
G |
Annual Turnover (D x E x F) | R 720,000 £ 59,514 |
R 1,492,992 £ 123,409 |
H |
Profit Margin | 30% |
36% |
I |
Annual Profit (G x H) | R 216,000 £ 17,854 |
R 537,447 £ 44,425 |
J |
Annual number of referrals from customers | 240 |
288 |
K |
Referral conversion rate | 20% |
24% |
L |
Number of customers from referrals (J x K) | 48 |
69 |
M |
Annual Turnover from referrals (E x F x L) | R 144,000 £ 11,903 |
R 298,598 £ 24,682 |
N |
Annual profits from referrals (M x H) | R 43,200 £ 3,571 |
R 107,495 £ 8,885 |
O |
Total Annual Turnover (G + M) | R 864,000 £ 71,417 |
R 1,791,590 £ 148,091 |
P |
Total Annual Profit (O x H) |
R 259,200
|
R 644,973
|
R |
Average buying lifetime (Years) | 3 |
3.6 |
S |
Lifetime value of customers (without referrals) (I x R) |
R 648,000 £ 53,563 |
R 1,934,918 £ 159,938 |
T |
Total Lifetime Value (with referrals) (P x R) | R 777,600 £ 64,276 |
R 2,321,901 £ 191,926 |
Your Annual Profit shoots from £21,425 (R259, 200) all the way to £53.313 (R644,973) …That’s an amazing increase of 148%.
As you can see, it doesn’t take much to make a significant difference.
The point is, even if you only make minor, incremental improvements in each Key area, you will realise significant positive changes to your profits.
But the only way you can reap the kind of results shown above is if you know when and what systems, strategies and methods to use in each Key area.
Investing your money, time and effort in identifying and then implementing new marketing strategies is one of the most important things you can do to maximise and optimise the enormous profits your business can provide for you.
The good news is that there’s no longer any need for you to struggle by and attempt to re-invent the wheel.
We’ve already spent the last 35 years successfully testing and refining all the different business development tools and systems on all types of business.
Key 1: Lead Generation (110 Methods)
Key 2: Sales Conversion Rate (63 Methods)
Key 3: Transaction Value (53 Methods)
Key 4: Frequency Of Purchase (55 Methods)
Key 5: Number Of Referrals (57 Methods)
Key 6: The Lifetime Value (38 Methods)
Key 7: Profit Margins (68 Methods)
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